Hello Curly
Farewell Frizz
be curlyâ„¢
Within every moment of caring for your curls,
there's a chance to embrace every part of you
be curly™ curl enhancer
Intensifies curl, combats frizz and boosts shine on curly or wavy hair.
be curly™ shampoo
Gently cleanse your waves or curls-and define them with a wheat protein and organic aloe blend-taming frizz and increasing shine.
be curly™ style prep
Adds moisture and curl definition as it seals the cuticle, taming frizz all day. Detangles to reduce breakage from combing. Boosts the effect of curl enhancing lotion. Apply on damp hair.
be curly™ conditioner
Condition your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
be curly™ co-wash
Condition and remove build-up from your curls while cleansing your scalp with our sulfate-free formula that moisturizes hair for up to 3 days with certified organic babassu oil. Fight frizz and improve the look of curls with every use.
be curly™ intensive detangling masque
Easily separate the most tangled curls and coils while moisturizing with certified organic babassu oil and shea butter. Fight frizz and improve the look of curls with every use.
be curly™ curl enhancing hair spray
Flexible hold hair spray intensifies and locks in curls with all-day frizz control, corn-derived conditioning agents leave hair touchable. Wheat protein and organic aloe blend expands when hair is wet and retracts when hair is dry to define curl or wave.